2022

Official music video for Jon Henry's single "All About Our Love," from the EP "Young World Street."

Full video production by Joe Film Co.

Filmed on location in Caledonia, WI.

Hear more from Jon Henry on bandcamp.
SO, HOW'D IT GO?
"I sought out the videographer Joe Ludwig to direct a music video for my song. I’d found his clever video work for indie rock bands like Fuzzysurf, Myles Coyne, & Next Paperback Hero. Joe responded to my inquiries promptly, and communicated clearly about his interest, availability/schedule, & what my project might cost. I pitched him a general concept for a video, but it was through our consistent conversations that we formalized our final vision. Joe found his angle and sent me rough samples of what he pictured, so I was able to get a sense of what his approach would be. It really helped. I felt like I “got it” and started brainstorming what I could do to add to his ideas. Our collaboration continued like that throughout the process; truly working together. We chose locations and a date. Our shoot went smoothly. I felt like I got to know this guy and liked him as a person. Joe was able to get everything done within the time constraints he had, and those I needed him to fit. He was completely professional. He had a shot list in mind; like storyboards. He worked quickly and competently, knowing how to set up lighting & camera settings. He chose a specific camera for the slow zoom effect that was so important to the feel of the video. He took risks and I trusted him enough to follow his directions. He edited the video insanely quickly, making color corrections & other smart choices. The final product was exactly what I’d hoped. It had a quirky vibe. It looked classy. It looked different from my other videos. It got a great reception from my fans and friends. Other local creatives praised it. It was a total success. I had a great experience working and playing with Joe. I hope to work with him again."

- Jon Henry

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